September 2025 turned into a landmark month for Tata Motors in India’s passenger-vehicle market. The company delivered its strongest monthly performance to date in passenger vehicles, buoyed by revised GST rates, advancing festive sentiment, and a pronounced surge in demand for electric vehicles. The performance has not only pushed volumes to a new high but also elevated Tata Motors to the second spot in national retail rankings as per Vahan data.
Headline Numbers: Record Month Across the Board
Tata Motors reported total passenger-vehicle sales of 60,097 units in September 2025, including electric vehicles. On a year on year basis, this represents robust growth of 47.4 percent compared with 41,313 units in September 2024. Domestic PV wholesales stood at 59,667 units, while exports reached 1,240 units, a sharp rise from 250 units a year earlier.
The month on month trajectory was equally strong. Compared with August 2025, when the company registered 41,065 units, September volumes expanded by 45.3 percent, reflecting an increase of 18,602 units. The scale and breadth of growth underline both sustained retail pull and efficient wholesale planning heading into the festive quarter.
Quick Summary
Metric |
Details |
|---|---|
Month & Year |
September 2025 |
Total PV Sales (incl. EVs) |
60,097 units |
Domestic PV Wholesales |
59,667 units |
Exports |
1,240 units (up from 250 a year ago) |
Year on Year Growth |
47.4 percent vs 41,313 in September 2024 |
Electric Vehicle Sales |
9,191 units, up 96.4 percent YoY |
Month on Month Change |
Up 45.3 percent vs August 2025 |
Vahan Retail Ranking |
Second in India with 40,594 units |
Competitors (Vahan) |
Mahindra 37,015; Hyundai 35,443 |
Model Highlights |
Nexon 22,500 units; record Harrier and Safari months |
Growth Drivers |
GST 2.0 impact and festive demand |
Official Site |
Retail Momentum: Second in India by Vahan Data
Based on Vahan registrations, Tata Motors moved up to the second position among automakers in India with 40,594 units. This retail tally places Tata Motors ahead of key competitors, with Mahindra at 37,015 units and Hyundai at 35,443 units for the month. The jump in retail market share indicates improved offtake at dealerships, supported by timely availability, attractive finance offers, and model-line freshness in both ICE and EV portfolios.
EVs Lead the Charge
Electric vehicles continued to be a standout growth engine for Tata Motors. The company dispatched 9,191 EVs in September 2025, nearly doubling the 4,680 units sold in the same month last year, a 96.4 percent increase. This milestone also marks Tata Motors’ highest-ever monthly EV sales. The EV performance points to widening acceptance of electric mobility across urban centers and growing comfort with total cost of ownership, charging convenience, and maturing product propositions.
Exports Accelerate From a Low Base
Exports jumped to 1,240 units in September, up from 250 units a year earlier. While the absolute base remains modest, the near fourfold expansion indicates rising traction in select overseas markets. Strategic allocation and homologation progress, along with demand for compact SUVs and city-focused hatchbacks and sedans, are likely contributors to this improvement.
Model Highlights: Nexon Shines, Harrier and Safari Scale Records
The Nexon emerged as the star of the month with 22,500 units, the highest-ever monthly sales for any Tata Motors passenger vehicle. The momentum extended to the larger SUV portfolio as well, with both Harrier and Safari achieving their best-ever monthly dispatches. The breadth of performance across compact and mid-size SUVs suggests that Tata Motors’ design refreshes, feature updates, and powertrain options are resonating with a wide spectrum of buyers.
Policy Tailwinds and Festive Demand
Management attributed the September upturn to a combination of macro and seasonal factors. The rollout of revised GST (popularly referenced as GST 2.0) improved consumer sentiment and affordability across segments. Added to that, early festive purchases and elevated showroom activity amplified retail traction. The company also highlighted a strong showing across its green-fuel portfolio. Alongside EVs, CNG variants posted record volumes, with more than 17,800 CNG units in the period referenced by the company and a triple-digit growth rate compared with the prior quarter. While quarterly references are not directly comparable to a single month, they reinforce the broader shift toward lower running-cost powertrains.
Month on Month Context: Building for the Festive Quarter
The 45.3 percent month on month increase versus August 2025 suggests Tata Motors entered the festive quarter with robust pipeline fill and steady dealer throughput. Inventory discipline and variant availability likely played a role, reducing waiting periods on popular models and ensuring adequate color and trim mixes. Given the early onset of festive promotions, the September surge may set a platform for sustained demand into October and November.
Competitive Landscape: What the Numbers Imply
Moving to second place in retail rankings is as much about Tata Motors’ product cadence as it is about shifting market preferences. Compact SUVs, mid-size SUVs, and EVs are gaining more share of buyer attention, areas where Tata Motors has invested heavily in recent years. The company’s multi-powertrain strategy—ICE, EV, and CNG—offers choice at varied price points and operating-cost profiles, a feature increasingly valued by urban and semi-urban customers.
Outlook
With a record-breaking September, heightened EV traction, and strong SUV momentum, Tata Motors appears well-positioned heading into the remainder of the festive season. The big watch items for the coming months will be supply chain stability, charging infrastructure progress in key cities, and the competitive response from rivals preparing their own festive launches and promotions.
FAQs
1) How many passenger vehicles did Tata Motors sell in September 2025?
A total of 60,097 passenger vehicles, including electric vehicles.
2) What was the year on year growth rate for September 2025?
About 47.4 percent compared with 41,313 units in September 2024.
3) How did Tata Motors perform in EVs during the month?
EV sales reached 9,191 units, nearly double the year earlier, marking the company’s highest-ever monthly EV dispatches.
4) Where does Tata Motors stand in retail rankings as per Vahan data?
Second in India with 40,594 registrations, ahead of Mahindra and Hyundai for the month.
5) Which models set records in September 2025?
Nexon posted 22,500 units, the highest monthly sales for any Tata Motors passenger vehicle. Harrier and Safari also recorded their best-ever monthly results.
6) How did exports perform?
Exports rose to 1,240 units, up significantly from 250 units in the same month last year.
7) What factors drove the strong September performance?
Revised GST rates, festive demand, strong EV and CNG momentum, and better availability across high-demand SUVs.
Official Site
For brochures, price lists, and dealer locators, visit the Tata Motors Passenger Vehicles website.
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